---
title: "SEO basics for a Next.js blog"
description: "Titles, meta descriptions, canonical URLs, and the JSON-LD the package emits for you."
date: "2026-07-05"
keywords:
    - seo
    - json-ld
    - metadata
categories:
    - Guides
image: "/assets/blog/seo-basics/hero.en.jpg"
---

## Metadata comes from front-matter

`generateMetadata` reads the same front-matter your cards use, so the SEO title and meta
description never drift from what readers see.

## Structured data for free

Each post ships a `BlogPosting` JSON-LD block and the overview a `CollectionPage` block, so
search engines and answer engines can parse your content without extra work.