When you type ' on your computer it is not a true quotation mark. True quotes are called smart quotes and the right one must be used according to whether you are opening (‘) or closing (’) a quotation. [Find out about HTML character codes](https://www.toptal.com/designers/htmlarrows/punctuation/).

More detailed information on <a href="https://coop-design-manual.herokuapp.com/styles/typography.html">how to use our typography can be found in our design guidance</a>.