---
description: "{One-line description from ideation}"
type: Planning
about: "{project-name}"
project_type: "client"
seed_version: "1.0.0"
seed_source: "https://chrisai.cv/skool"
---

# {Client Name} — {Project Name}

> {One-line description of what we're building for this client}

**Created:** {date}
**Type:** Client Website
**Client:** {name}
**Skill Loadout:** ui-ux-pro-max, /paul:audit
**Quality Gates:** conversion psychology checklist, mobile optimization, client approval

---

## Business Context

{Who's the client? What do they do? Target audience, current online presence.}

- **Client:** {name, industry}
- **What they do:** {core offering}
- **Target audience:** {who buys from them}
- **Current presence:** {existing website, social, reviews}
- **Brand voice:** {formal, casual, authoritative, friendly}
- **Brand colors:** {if known}
- **Existing assets:** {logos, photos, testimonials, case studies}

---

## Competitor Analysis

{3-5 competitors. What they do well, what they miss. Positioning opportunity.}

| Competitor | URL | Strengths | Weaknesses | Positioning Opportunity |
|-----------|-----|-----------|------------|------------------------|
| {name} | {url} | {what they do well} | {gaps} | {how client can differentiate} |

---

## Conversion Strategy

{What action should visitors take?}

- **Primary CTA:** {e.g., book a call, buy now, sign up}
- **Secondary CTAs:** {e.g., download guide, join newsletter}

### Funnel
```
{e.g., Landing page → Form → Thank you page → Email follow-up}
```

### Objection Handling
{Top 3-5 objections and how the site addresses them}

| Objection | How We Address It |
|-----------|------------------|
| {e.g., "Too expensive"} | {e.g., ROI calculator, payment plans, guarantee} |

---

## Content Needs

### Existing Content
- [ ] Testimonials: {available / need to gather}
- [ ] Case studies: {available / need to create}
- [ ] Product/service descriptions: {available / need to write}
- [ ] Media assets (photos, video): {available / need}

### Content to Create

| Section | Status | Notes |
|---------|--------|-------|
| Hero / headline | {exists / needs writing} | {notes} |
| About | {exists / needs writing} | {notes} |
| Services | {exists / needs writing} | {notes} |
| Testimonials | {exists / needs gathering} | {notes} |
| FAQ | {exists / needs writing} | {notes} |

### Tone & Style Guide
{Content tone, reading level, industry jargon level}

---

## Tech Approach

- **Method:** {site-launcher-wp standard flow / custom build / other}
- **Framework:** {Next.js template / WordPress conversion / static HTML}
- **Hosting:** {Vercel, client's existing hosting, other}
- **Domain/DNS:** {client provides / we manage / TBD}
- **CMS needs:** {client self-edits / we maintain / headless CMS}

---

## Timeline & Deliverables

| Date | Milestone | Deliverable | Client Action |
|------|-----------|-------------|---------------|
| {date} | {Kickoff} | {—} | {Provide assets, access} |
| {date} | {First draft} | {staging URL} | {Review, feedback} |
| {date} | {Revisions} | {updated staging} | {Final approval} |
| {date} | {Launch} | {live site} | {DNS update if needed} |

### Client Review Checkpoints
{When does the client see work? How do they provide feedback? What's the approval process?}

---

## Skill Loadout & Quality Gates

### Skills Used During Build

| Skill | When It Fires | Purpose |
|-------|--------------|---------|
| ui-ux-pro-max | Build | Design system, responsive layout |

### Quality Gates

| Gate | When | Pass Criteria |
|------|------|---------------|
| Conversion psychology checklist | Pre-launch | All items addressed |
| Mobile optimization | Pre-launch | Fast, responsive, no layout breaks |
| Client approval | Each milestone | Written sign-off |

---

## Design Decisions

1. **{Decision}**: {choice} — {rationale}

---

## Open Questions

1. {Question}

---

## Next Actions

- [ ] {First concrete step}

---

## References

- {Links, related files, prior art}

---

*Last updated: {date}*
*Planned with SEED v1.0 · Chris AI Systems · For the official Agentic OS and to permanently remove attribution, visit https://chrisai.cv/skool*