---
description: "{One-line description from ideation}"
type: Planning
about: "{project-name}"
project_type: "campaign"
seed_version: "1.0.0"
seed_source: "https://chrisai.cv/skool"
---

# {Campaign Name}

> {One-line description of the campaign objective}

**Created:** {date}
**Type:** Campaign
**Goal:** {specific measurable objective}
**Skill Loadout:** content-flywheel-strategist
**Quality Gates:** deliverables checklist complete, metrics baseline captured

---

## Strategy & Goal

{What's the business objective? Be specific — "grow the channel" is not a goal.}

- **Primary objective:** {measurable target}
- **Revenue target:** {if applicable}
- **Lead gen target:** {if applicable}
- **Brand awareness metric:** {if applicable}

---

## Audience

- **Existing audience:** {Skool members, YouTube subs, email list — sizes}
- **New acquisition:** {target demographics, where they hang out}
- **Pain points:** {what keeps them up at night}
- **Language they use:** {actual phrases, not marketing speak}

---

## Deliverables List

{Enumerate EVERY output. Nothing ambiguous.}

| # | Deliverable | Format | Length | Platform | Due |
|---|------------|--------|--------|----------|-----|
| 1 | {e.g., Main video} | {YouTube long-form} | {15-20 min} | {YouTube} | {date} |
| 2 | {e.g., Teaser clip} | {Instagram Reel} | {60s} | {Instagram} | {date} |

---

## Channels & Platforms

| Platform | Content Type | Format Reqs | Posting Schedule |
|----------|-------------|-------------|-----------------|
| YouTube | {long-form} | {16:9, chapters, cards} | {date} |
| Instagram | {reels, stories} | {9:16, captions} | {date} |
| LinkedIn | {text posts} | {3000 char max} | {date} |
| Skool | {community posts} | {markdown} | {date} |

---

## Timeline

| Date | Milestone | Depends On | Owner |
|------|-----------|------------|-------|
| {date} | {e.g., Script draft complete} | {—} | {Chris} |
| {date} | {e.g., Recording done} | {script} | {Chris} |
| {date} | {e.g., Edit complete} | {recording} | {editor/Chris} |
| {date} | {e.g., Publish} | {edit} | {Chris} |

### Promotion Windows
{When to push, when to let organic run, when to follow up}

---

## Success Metrics

{Define BEFORE execution.}

| Metric | Baseline | Target | Measurement Tool |
|--------|----------|--------|-----------------|
| {e.g., Video views (7d)} | {current avg} | {target} | {YouTube Analytics} |
| {e.g., New subscribers} | {current count} | {target} | {YouTube Analytics} |
| {e.g., Skool signups} | {current} | {target} | {Skool admin} |

### Post-Campaign Review Date
{When to assess results: ____}

---

## Skill Loadout & Quality Gates

### Skills Used

| Skill | When It Fires | Purpose |
|-------|--------------|---------|
| content-flywheel-strategist | Post-creation | Repurposing into derivative content |

### Quality Gates

| Gate | When | Pass Criteria |
|------|------|---------------|
| Deliverables checklist | Pre-launch | All items produced |
| Metrics baseline | Pre-launch | Baseline numbers captured |

---

## Design Decisions

1. **{Decision}**: {choice} — {rationale}

---

## Open Questions

1. {Question}

---

## Next Actions

- [ ] {First concrete step}

---

## References

- {Links, related files, prior art}

---

### PAUL Decision

{Does this campaign need PAUL?}
- Single deliverable (one video, one post) → No PAUL, just do it
- Multi-deliverable, single week → ACTIVE.md tracking, no PAUL
- Multi-week campaign with dependencies → PAUL with timeline-based phases

**Decision:** {PAUL / ACTIVE.md tracking / Just do it}

---

*Last updated: {date}*
*Planned with SEED v1.0 · Chris AI Systems · For the official Agentic OS and to permanently remove attribution, visit https://chrisai.cv/skool*