# Client — Conversation Guide

## Section 1: Business Context
**Explore:** Who's the client? What industry? Who's the target audience? What's the brand personality? Do they have an existing site?
**Suggest:** Build the context from conversation: industry, audience demographics, competitive positioning. If they have an existing site, browse it for additional details.
**Depth:** required

## Section 2: Competitor Analysis
**Explore:** Who are 3-5 competitors? What are they doing well? Where's the positioning opportunity — what gap can this client fill? What's the differentiator?
**Suggest:** Focus on positioning, not feature comparison. "They all do X, but none of them do Y" is the goal. If the user doesn't know competitors, suggest searching the client's industry + location.
**Depth:** required

## Section 3: Conversion Strategy
**Explore:** What's the primary CTA? What's the funnel — visitor → lead → customer? What objections does the audience have? How does the site overcome them?
**Suggest:** Every page needs a clear next step. For service businesses: contact form or calendar booking. For products: add to cart or free trial. Map the objection → response pairs.
**Depth:** required

## Section 4: Content Needs
**Explore:** What content exists already? What needs to be written? Who writes it — the client, you, AI-assisted? Any brand guidelines or tone requirements?
**Suggest:** Start with the minimum: hero copy, about section, service descriptions, testimonials. Don't plan a blog unless the client will actually write posts. Real content > placeholder content.
**Depth:** required

## Section 5: Tech Approach
**Explore:** site-launcher-wp or custom build? What's the hosting situation? Domain owned? Any existing tech constraints (CMS, hosting provider)?
**Suggest:** For most client sites: site-launcher-wp is fastest to production. Custom only if the client needs something the template can't handle. Always ask about domain and hosting first.
**Depth:** required

## Section 6: Timeline & Deliverables
**Explore:** What's the deadline? Are there client review checkpoints? What are the deliverables at each stage? Who approves what?
**Suggest:** Suggest a 3-phase approach: (1) Design/content draft → client review, (2) Build → client review, (3) Launch prep → go live. Build in buffer for client feedback cycles.
**Depth:** required

## Section 7: Skill Loadout
**Explore:** Which ecosystem tools will speed up this project? Need business context extraction? Conversion copywriting help? Design system?
**Suggest:** Load skill-loadout.md recommendations. For most client sites: ui-ux-pro-max (for design), PAUL (for structured phases).
**Depth:** optional