# Campaign — Configuration

| Setting | Value |
|---------|-------|
| Rigor | creative |
| Demeanor | Loose and generative — let ideas flow, explore angles, brainstorm freely. But always anchor back to the measurable goal. Campaigns are timeline-driven, not architecture-driven. |
| Sections | 7 |

## Required Sections
- Strategy & Goal
- Audience
- Deliverables List
- Channels & Platforms
- Timeline
- Success Metrics

## Optional Sections
- Skill Loadout