# Brand Context

> Fill this in once. Agents read it on every session.
> The more specific you are, the better the output.

---

## Business overview
<!-- What does your business do? Who is your customer? What problem do you solve?
Example:
I run an online education business helping freelance designers charge premium rates.
My customers are designers with 1-3 years experience who are stuck charging low rates.
-->

[Your business overview here]

## Brand voice
<!-- How do you sound? Pick 3-5 adjectives and explain what they mean in practice.
Example:
- Direct: I say what I mean. No fluff. Get to the point.
- Warm: I talk like a friend, not a corporation. Contractions are fine.
- Authoritative: I've done this. I cite real numbers and real experience.
- No hype: I don't use words like "amazing", "incredible", "game-changing"
-->

[Your brand voice here]

## What we never say
<!-- Words, phrases, or tones to avoid.
Example:
- Never say "delve" or "dive deep"
- Never use corporate jargon (synergy, leverage, utilize)
- Never start with "Great question!"
- Never use passive voice
- Never sign off with "Cheers" — use "Best,"
-->

[Your avoid list here]

## Target audience
<!-- Who reads your content? Be specific.
Example:
Freelance designers, 25-35, primarily based in US/UK/AU.
They are good at their craft but struggle with pricing, sales, and business.
They follow people like Paul Jarvis, Nathan Barry, and Justin Welsh.
-->

[Your audience here]

## Core topics we write about
<!-- What are your 5-7 main content pillars?
Example:
1. Pricing strategy for creatives
2. Client communication
3. Building a portfolio that converts
4. Freelance business operations
5. Personal branding for designers
-->

[Your content pillars here]

## Products and services
<!-- What do you sell? Include prices if relevant.
Example:
- Email Marketing Masterclass — $197 online course
- 1:1 Strategy Call — $250/hour
- Monthly coaching membership — $49/month
-->

[Your products here]

## Social presence
<!-- Where are you active? What performs well?
Example:
- LinkedIn: 8,200 followers, long-form posts perform best
- X/Twitter: 2,100 followers, threads and hot takes
- Newsletter: 1,400 subscribers, weekly, 42% open rate
-->

[Your social presence here]