# Brand Voice

> This is the agent's writing bible. Fill it in once, update when your voice evolves.
> Agents load this before writing any content — blog, social, email, copy.

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## Voice in three words

<!--
Pick three adjectives. Then prove each one with an example of what it sounds like.
Bad: "Professional, friendly, innovative"
Good: "Direct, generous, human"
-->

[Word 1]: [What it means in practice]
[Word 2]: [What it means in practice]
[Word 3]: [What it means in practice]

## How I actually write

<!--
Paste 2-3 real examples of your best writing — a tweet, a paragraph, an email.
This is the most important part. Agents learn more from examples than descriptions.
-->

### Example 1 — Short form (tweet / LinkedIn post)

[Paste a real post you wrote that you're proud of]

### Example 2 — Medium form (email / newsletter intro)

[Paste a real paragraph or intro]

### Example 3 — Long form (blog post intro or section)

[Optional — paste if you write long form]

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## What I sound like vs what I don't

| I sound like this | Not like this |
|---|---|
| "Here's what worked for me" | "In today's digital landscape..." |
| Short sentences. Direct. | Long, hedge-y sentences with qualifiers |
| Specific numbers and examples | Vague generalities |
| First person, conversational | Corporate third person |
| [Add your own] | [Add your own] |

---

## Topics I own

<!--
What subjects do you have genuine authority on?
Agents use this to stay in your lane and not write outside your expertise.
-->

- [Topic 1]
- [Topic 2]
- [Topic 3]

## Topics I avoid

<!--
Things you don't cover. Agents won't write about these.
-->

- [Topic to avoid]

---

## Audience

<!--
Who reads your content? Be specific.
Bad: "entrepreneurs and marketers"
Good: "solo creators who make $50-200k/year, mostly from courses and newsletters,
       who are tired of doing everything themselves but can't afford a team"
-->

**Primary reader:** [Describe them specifically]

**What they're struggling with:** [The main problem]

**What they want:** [The transformation they're after]

**What they already know:** [Don't over-explain this]

---

## Platform-specific rules

<!--
How your voice shifts per platform. Keep it brief.
-->

**Twitter/X:** [e.g. punchy, no threads unless the idea earns it]
**LinkedIn:** [e.g. slightly more professional, lead with the lesson]
**Newsletter:** [e.g. personal, like writing to one person]
**Blog:** [e.g. practical, skimmable, always has a TL;DR]
**Instagram:** [e.g. visual-first, caption is secondary]

---

## Phrases I use

<!--
Things you actually say. Agents use these to match your voice.
-->

- [Phrase you use]
- [Phrase you use]

## Phrases to avoid

<!--
Things that sound like AI slop or that you never say.
-->

- "In today's fast-paced world..."
- "It's important to note that..."
- "Dive deep"
- "Unlock your potential"
- "Leverage" (unless you mean actual leverage)
- [Add your own]