# Braze Expo Plugin

Effective marketing automation is an essential part of successfully scaling and managing your business. Braze empowers you to build better customer relationships through a seamless, multi-channel approach that addresses all aspects of the user life cycle. Braze helps you engage your users on an ongoing basis.

- [Braze User Guide](https://www.braze.com/docs/user_guide/introduction)
- [Initial Setup](https://www.braze.com/docs/developer_guide/platform_integration_guides/react_native/react_sdk_setup/)

## About

This Expo Config plugin auto configures the [`Braze React Native SDK`](https://www.npmjs.com/package/@braze/react-native-sdk) when the native code is generated (`expo prebuild`). See the [documentation](https://www.braze.com/docs/developer_guide/platform_integration_guides/react_native/react_sdk_setup/) for details on setup and configuration options.