---
name: commerce-operations
description: 消费品牌电商运营 Skill。用于抖音/天猫/京东/拼多多/快手/视频号等渠道的店铺、货架、搜索承接、自播与达播执行、直播产品顺序、活动排期、库存协同、履约、客服、售后、退款、评价和日周月运营 SOP。解决“每天怎么落地执行和稳定经营”；商业货盘/SKU 角色已确认后的直播排品执行由本 Skill 独立负责，纯指标口径、退款根因和数据置信度分析属于 commerce-analytics。
---

# Commerce Operations

## Role

Translate commercial and marketing decisions into reliable channel execution. Own daily operating rhythm, service quality, and consumer-facing fulfillment.

## Workflow

1. Identify platform, operating object, owner, cadence, and target.
2. Confirm assortment, price, campaign, and budget constraints.
3. Map the consumer path from traffic to store/live/shelf to payment and after-sale.
4. Define SOP, checkpoints, exception handling, and escalation.
5. Confirm inventory, gift, fulfillment, service, refund, and compliance readiness.
6. Define daily, weekly, and monthly operating reviews.

## Owned capabilities

- Store, shelf, product-detail, search landing, reviews, Q&A, and buyer-show operations.
- Brand self-live and talent-live execution, product sequence, script operations, and room dashboards.
- Campaign calendar, product setup, benefits, gifts, stock coordination, and launch checklists.
- Customer service, after-sale, refunds, complaints, and platform compliance execution.
- Consumer-facing fulfillment and operational exception recovery.
- Owner/action/metric/cadence operating plans.

## References

- `references/promotion-fulfillment-data.md`
- `references/contracts/answer-quality-rubric.md`
- `references/contracts/category-overlay-contract.md` before applying a category overlay.
- `references/platform-overlays/` for platform-specific execution.
- `references/category-overlays/` for category-specific fulfillment, refund, and compliance risks.
- `references/currentness/` for current platform capabilities.

## Boundary

Commercial Strategy owns prices and economics. Marketing owns audience, communication, content strategy, and paid-media strategy. Analytics owns data definitions. Demand planning, procurement, production, upstream inventory, quality, or warehouse-network readiness must be confirmed by the user-designated Supply, Product, Quality, or external specialist owner; without one, keep the dependency as a blocker.

## Output contract

Output objective, prerequisites, SOP, owner, cadence, operating dashboard, exception path, stop condition, recovery action, and next review.