# JD Analytics Overlay

## Metric contract

Separate brand/model/parameter/category search, paid traffic, recommendation, product, store, new/old customer, logistics, service, and after-sale data.

## Diagnostic chain

Search/impression -> click -> product comparison -> order/payment -> delivery -> return/warranty -> repeat.

Analyze parameter clarity, price, availability, delivery promise, reviews, Q&A, service contacts, returns, and warranty outcomes together.