# Douyin Analytics Overlay

## Metric contract

Separate short-video, live, product-card, store/shelf, search, paid, natural, and creator traffic. Record attribution window and whether GMV/refunds are final or provisional.

## Diagnostic chain

Exposure -> entry/click -> retention -> product click -> payment CVR -> AOV -> refund -> contribution.

Track marginal paid performance, natural share, creator asset reuse, search lift, inventory, service, and refund cohorts. Do not compare platform ROI with channel net profit as if they are the same metric.