# pi-meat brand guide

## Name

Use **pi-meat** in prose, package UI, and headings. Use `@andreaarrighi/pi-meat` only for npm package and install commands. Avoid “Pi Meat,” “Pi-Meat,” and claims implying official status.

## Positioning

**Tagline:** Read the change. Skip the gristle.

**One-line description:** Navigable reading diffs for Pi, powered by Meat and your existing Pi model.

**Core promise:** Reduce diff-reading noise while keeping original diff one key away and verification in Pi.

Never claim abridgement proves correctness, replaces review, or prevents model error.

## Voice

- Direct, technical, compact.
- Explain trust boundaries and limitations plainly.
- Prefer “reading diff” over “smart diff” in user-facing copy.
- Capitalize Pi and Meat as project names.
- Avoid gore, aggressive meat jokes, or language that trivializes security/privacy.

## Visual identity

- Dark neutral base.
- Coral accent (`#ee715c`).
- Muted removal red (`#913b44`).
- Muted addition green (`#307a54`).
- Monospace/diff visual language.
- Meat emoji (`🥩`) is optional shorthand, not upstream logo.

Gallery/social preview: `assets/pi-meat-preview.png`. Regenerate with:

```bash
node scripts/generate-preview.mjs
```

## Independence and attribution

pi-meat is independent integration. It is not affiliated with or endorsed by Pi maintainers or Bold Software, Inc. Do not use upstream logos or imply official partnership without written permission. Preserve Meat attribution and Apache-2.0 notices.