# Avatar A circular badge representing a person. ## Design - The avatar contains 1 or 2 initial letters from the person’s full name, a picture, or a generic icon. ## Guidelines - Show an avatar for the user of the website, or to associate a person with a content item. - To personalize the Avatar, the user can be allowed to choose one of the [highlight colours](/docs/brand-design-tokens-colour--docs). The default is purple. The design system does not define a meaning to any of these background colours.