{
  "name": "Agent Native Templates (First-party)",
  "description": "Template engagement and per-app activity recorded through analytics.agent-native.com/track. Source: first-party analytics_events. Includes explicit feedback sentiment by model and optional inferred message sentiment.",
  "filters": [
    {
      "id": "timeRange",
      "type": "select",
      "label": "Time range",
      "default": "90d",
      "options": [
        {
          "value": "7d",
          "label": "Last 7 days"
        },
        {
          "value": "30d",
          "label": "Last 30 days"
        },
        {
          "value": "90d",
          "label": "Last 90 days"
        },
        {
          "value": "180d",
          "label": "Last 180 days"
        },
        {
          "value": "365d",
          "label": "Last 365 days"
        },
        {
          "value": "all",
          "label": "All time"
        }
      ]
    },
    {
      "id": "emailFilter",
      "type": "select",
      "label": "Email filter",
      "default": "exclude_builder",
      "options": [
        {
          "value": "all",
          "label": "All users"
        },
        {
          "value": "exclude_builder",
          "label": "Exclude @builder.io"
        },
        {
          "value": "only_builder",
          "label": "Only @builder.io"
        }
      ]
    }
  ],
  "panels": [
    {
      "id": "total-signups",
      "title": "Total Signups",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COUNT(*) AS signups FROM analytics_events WHERE event_name = 'signup' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))",
      "config": {
        "yKey": "signups",
        "yFormatter": "number",
        "description": "Total signup events in the selected time range."
      }
    },
    {
      "id": "signups-over-time",
      "title": "Signups Over Time",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "WITH digits AS (SELECT 0 AS n UNION ALL SELECT 1 UNION ALL SELECT 2 UNION ALL SELECT 3 UNION ALL SELECT 4 UNION ALL SELECT 5 UNION ALL SELECT 6 UNION ALL SELECT 7 UNION ALL SELECT 8 UNION ALL SELECT 9), offsets AS (SELECT ones.n + tens.n * 10 + hundreds.n * 100 AS n FROM digits ones CROSS JOIN digits tens CROSS JOIN digits hundreds WHERE hundreds.n < 8), signup_events AS (SELECT event_date AS date, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template FROM analytics_events WHERE event_name = 'signup' AND (event_date <= to_char(CURRENT_DATE, 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))), bounds AS (SELECT MIN(date::date) AS start_date, MAX(date::date) AS end_date FROM signup_events), dates AS (SELECT to_char(bounds.start_date + offsets.n, 'YYYY-MM-DD') AS date FROM bounds CROSS JOIN offsets WHERE bounds.start_date IS NOT NULL AND bounds.start_date + offsets.n <= bounds.end_date), templates AS (SELECT DISTINCT template FROM signup_events), daily AS (SELECT date, template, COUNT(*) AS count FROM signup_events GROUP BY date, template) SELECT dates.date, templates.template, COALESCE(daily.count, 0) AS count FROM dates CROSS JOIN templates LEFT JOIN daily ON daily.date = dates.date AND daily.template = templates.template ORDER BY dates.date, templates.template",
      "config": {
        "xKey": "date",
        "yKey": "count",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "count"
        },
        "stacked": true,
        "description": "Daily signup events stacked by inferred template/app."
      }
    },
    {
      "id": "signups-by-template",
      "title": "Signups by Template",
      "chartType": "bar",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') ORDER BY count DESC",
      "config": {
        "xKey": "template",
        "yKey": "count",
        "yFormatter": "number",
        "color": "var(--brand-purple)",
        "description": "Signup events grouped by inferred template/app."
      }
    },
    {
      "id": "total-template-clicks",
      "title": "Template Clicks",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))",
      "config": {
        "yKey": "count",
        "yFormatter": "number",
        "description": "First-party events"
      }
    },
    {
      "id": "total-demo-clicks",
      "title": "Demo Clicks",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'click try demo' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))",
      "config": {
        "yKey": "count",
        "yFormatter": "number",
        "description": "First-party events"
      }
    },
    {
      "id": "total-cli-copies",
      "title": "CLI Copies",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))",
      "config": {
        "yKey": "count",
        "yFormatter": "number",
        "description": "First-party events"
      }
    },
    {
      "id": "template-interest-over-time",
      "title": "Template Interest Over Time",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT event_date AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY event_date, COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template",
      "config": {
        "xKey": "date",
        "yKey": "count",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "count"
        },
        "stacked": true
      }
    },
    {
      "id": "demo-clicks-over-time",
      "title": "Try-Demo Clicks Over Time",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT event_date AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click try demo' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY event_date, COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template",
      "config": {
        "xKey": "date",
        "yKey": "count",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "count"
        },
        "stacked": true
      }
    },
    {
      "id": "cli-copies-over-time",
      "title": "CLI Copies Over Time",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT event_date AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY event_date, COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template",
      "config": {
        "xKey": "date",
        "yKey": "count",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "count"
        },
        "stacked": true
      }
    },
    {
      "id": "pageviews-over-time",
      "title": "Pageviews Over Time",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT event_date AS date, COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'pageview' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY event_date, COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') ORDER BY date, template",
      "config": {
        "xKey": "date",
        "yKey": "count",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "count"
        },
        "stacked": true,
        "description": "Pageview events per day stacked by inferred template/app."
      }
    },
    {
      "id": "sessions-by-app",
      "title": "Sessions by Agent-Native App",
      "chartType": "bar",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT COALESCE(NULLIF(app, ''), 'unknown') AS app, COUNT(*) AS count FROM analytics_events WHERE event_name = 'session status' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY COALESCE(NULLIF(app, ''), 'unknown') ORDER BY count DESC LIMIT 20",
      "config": {
        "xKey": "app",
        "yKey": "count",
        "color": "#10b981",
        "description": "Per-template-site session activity (mail, calendar, slides, ...). Each tab fires session status once."
      }
    },
    {
      "id": "signed-in-vs-anon",
      "title": "Signed-In vs Anonymous Sessions",
      "chartType": "bar",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COALESCE(NULLIF(signed_in, ''), 'unknown') AS signed_in, COUNT(*) AS count FROM analytics_events WHERE event_name = 'session status' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY COALESCE(NULLIF(signed_in, ''), 'unknown') ORDER BY signed_in",
      "config": {
        "xKey": "signed_in",
        "yKey": "count",
        "color": "#f59e0b",
        "description": "true = signed in, false = anonymous. Best proxy for total signups per period (still includes returning users)."
      }
    },
    {
      "id": "sessions-over-time",
      "title": "Sessions Over Time",
      "chartType": "area",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT event_date AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'session status' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY event_date ORDER BY date",
      "config": {
        "xKey": "date",
        "yKey": "count",
        "color": "#10b981"
      }
    },
    {
      "id": "replay-sessions",
      "title": "Replay Sessions",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COUNT(*) AS count FROM session_recordings WHERE chunk_count > 0 AND event_count > 0 AND COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')) IS NOT NULL AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')), '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')), '')) LIKE '%@builder.io'))",
      "config": {
        "yKey": "count",
        "yFormatter": "number",
        "description": "Distinct sessions with recorded replay chunks."
      }
    },
    {
      "id": "replay-chunks-over-time",
      "title": "Replay Chunks Over Time",
      "chartType": "area",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT substr(started_at, 1, 10) AS date, SUM(chunk_count) AS count FROM session_recordings WHERE chunk_count > 0 AND event_count > 0 AND COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')) IS NOT NULL AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')), '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')), '')) LIKE '%@builder.io')) GROUP BY substr(started_at, 1, 10) ORDER BY date",
      "config": {
        "xKey": "date",
        "yKey": "count",
        "yFormatter": "number",
        "color": "#6366f1",
        "description": "Replay chunk events captured per day."
      }
    },
    {
      "id": "recent-replay-sessions",
      "title": "Recent Replay Sessions",
      "chartType": "table",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT id AS recording_id, session_id, COALESCE(NULLIF(app, ''), NULLIF(template, ''), 'unknown') AS app, COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')) AS visitor, chunk_count AS chunks, event_count AS events, started_at, COALESCE(ended_at, last_ingested_at, started_at) AS last_seen, '/sessions/' || id AS href FROM session_recordings WHERE chunk_count > 0 AND event_count > 0 AND COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')) IS NOT NULL AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(started_at, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')), '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(COALESCE(NULLIF(CASE WHEN lower(coalesce(user_id, '')) LIKE '%@%' THEN user_id ELSE '' END, ''), NULLIF(CASE WHEN lower(coalesce(user_key, '')) LIKE '%@%' THEN user_key ELSE '' END, '')), '')) LIKE '%@builder.io')) ORDER BY last_seen DESC LIMIT 25",
      "config": {
        "description": "Recent first-party session recordings. Session links open the local replay viewer.",
        "sortable": true,
        "limit": 25,
        "columns": [
          {
            "key": "recording_id",
            "label": "Recording",
            "hidden": true
          },
          {
            "key": "session_id",
            "label": "Session",
            "format": "link",
            "linkKey": "href"
          },
          {
            "key": "app",
            "label": "App"
          },
          {
            "key": "visitor",
            "label": "Visitor"
          },
          {
            "key": "chunks",
            "label": "Chunks",
            "format": "number"
          },
          {
            "key": "events",
            "label": "Events",
            "format": "number"
          },
          {
            "key": "last_seen",
            "label": "Last seen",
            "format": "date"
          },
          {
            "key": "href",
            "hidden": true
          }
        ]
      }
    },
    {
      "id": "top-visited-urls",
      "title": "Top Visited URLs",
      "chartType": "table",
      "source": "first-party",
      "width": 2,
      "sql": "WITH pageviews AS (SELECT COALESCE(CASE WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') END, NULLIF(url, ''), NULLIF(path, ''), 'unknown') AS url, CASE WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') WHEN lower(COALESCE(NULLIF(url, ''), '')) LIKE 'http://%' OR lower(COALESCE(NULLIF(url, ''), '')) LIKE 'https://%' THEN url WHEN NULLIF(path, '') IS NOT NULL AND substr(path, 1, 1) = '/' AND substr(path, 1, 2) != '//' THEN path ELSE '' END AS href, COUNT(*) AS views, COUNT(DISTINCT NULLIF(user_key, '')) AS users, MAX(event_date) AS last_seen FROM analytics_events WHERE event_name = 'pageview' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY 1, 2) SELECT url, views, users, last_seen, href FROM pageviews ORDER BY views DESC LIMIT 25",
      "config": {
        "description": "Most-viewed URLs in the selected time range. Links open in a new tab.",
        "sortable": true,
        "limit": 25,
        "columns": [
          {
            "key": "url",
            "label": "URL",
            "format": "link",
            "linkKey": "href"
          },
          {
            "key": "views",
            "label": "Views",
            "format": "number"
          },
          {
            "key": "users",
            "label": "Users",
            "format": "number"
          },
          {
            "key": "last_seen",
            "label": "Last seen",
            "format": "date"
          },
          {
            "key": "href",
            "hidden": true
          }
        ]
      }
    },
    {
      "id": "top-referrer-domains",
      "title": "Top Referrer Domains",
      "chartType": "table",
      "source": "first-party",
      "width": 2,
      "sql": "WITH raw_referrers AS (SELECT COALESCE(NULLIF(referrer, ''), NULLIF(properties::jsonb ->> 'referrer', ''), NULLIF(properties::jsonb ->> 'landing_referrer', '')) AS raw_referrer, NULLIF(hostname, '') AS page_host, NULLIF(user_key, '') AS user_key FROM analytics_events WHERE event_name = 'pageview' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))), referrer_domains AS (SELECT lower(CASE WHEN lower(raw_referrer) LIKE 'http://%' OR lower(raw_referrer) LIKE 'https://%' THEN split_part(split_part(split_part(raw_referrer, '://', 2), '/', 1), chr(63), 1) WHEN raw_referrer LIKE '//%' THEN split_part(split_part(substr(raw_referrer, 3), '/', 1), chr(63), 1) ELSE split_part(split_part(raw_referrer, '/', 1), chr(63), 1) END) AS referrer_domain, lower(page_host) AS page_host, user_key FROM raw_referrers WHERE raw_referrer IS NOT NULL) SELECT referrer_domain, COUNT(*) AS visits, COUNT(DISTINCT user_key) AS users FROM referrer_domains WHERE referrer_domain <> '' AND (page_host IS NULL OR referrer_domain <> page_host) GROUP BY referrer_domain ORDER BY visits DESC LIMIT 20",
      "config": {
        "description": "External referrer domains seen on pageview events in the selected time range.",
        "sortable": true,
        "limit": 20,
        "columns": [
          {
            "key": "referrer_domain",
            "label": "Referrer domain"
          },
          {
            "key": "visits",
            "label": "Visits",
            "format": "number"
          },
          {
            "key": "users",
            "label": "Users",
            "format": "number"
          }
        ]
      }
    },
    {
      "id": "top-visited-clips",
      "title": "Top Visited Clips",
      "chartType": "table",
      "source": "first-party",
      "width": 2,
      "sql": "WITH clip_events AS (SELECT COALESCE(NULLIF(properties::jsonb ->> 'recording_id', ''), NULLIF(path, ''), NULLIF(url, ''), 'unknown') AS clip_key, CASE WHEN lower(COALESCE(NULLIF(url, ''), '')) LIKE 'http://%' OR lower(COALESCE(NULLIF(url, ''), '')) LIKE 'https://%' THEN url WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') WHEN NULLIF(path, '') LIKE '/%' THEN 'https://clips.agent-native.com' || path ELSE '' END AS href, NULLIF(user_key, '') AS user_key, event_date AS event_date FROM analytics_events WHERE event_name = 'share_view' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND COALESCE(NULLIF(properties::jsonb ->> 'surface', ''), 'clip') = 'clip'), clip_views AS (SELECT clip_key, COALESCE(MAX(NULLIF(href, '')), clip_key) AS href, COUNT(*) AS views, COUNT(DISTINCT user_key) AS users, MAX(event_date) AS last_seen FROM clip_events GROUP BY clip_key) SELECT CASE WHEN lower(COALESCE(href, '')) LIKE 'http://%' OR lower(COALESCE(href, '')) LIKE 'https://%' THEN href ELSE clip_key END AS clip, views, users, last_seen, href FROM clip_views ORDER BY views DESC LIMIT 25",
      "config": {
        "description": "Most-viewed shared Clips pages in the selected time range.",
        "sortable": true,
        "limit": 25,
        "columns": [
          {
            "key": "clip",
            "label": "Clip URL",
            "format": "link",
            "linkKey": "href"
          },
          {
            "key": "views",
            "label": "Views",
            "format": "number"
          },
          {
            "key": "users",
            "label": "Users",
            "format": "number"
          },
          {
            "key": "last_seen",
            "label": "Last seen",
            "format": "date"
          },
          {
            "key": "href",
            "hidden": true
          }
        ]
      }
    },
    {
      "id": "retention-activity-section",
      "title": "Signed-In Retention & Activity",
      "chartType": "section",
      "width": 1,
      "columns": 4,
      "config": {
        "description": "Signed-in app session return-rate and active visitor trends. Docs traffic is excluded; overall return rate uses rolling cohorts, while per-template return rates are selected-range cohort aggregates."
      }
    },
    {
      "id": "repeat-users",
      "title": "Repeat Signed-In Visitors",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "WITH user_days AS (SELECT NULLIF(user_key, '') AS user_key, COUNT(DISTINCT event_date) AS active_days FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY NULLIF(user_key, '')) SELECT COUNT(*) AS count FROM user_days WHERE active_days >= 2",
      "config": {
        "yKey": "count",
        "yFormatter": "number",
        "description": "Signed-in browser identities with non-docs app session activity on at least two days in the selected time range."
      }
    },
    {
      "id": "recurring-users-by-template",
      "title": "Recurring Signed-In Users by Template",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "WITH first_seen AS (SELECT NULLIF(user_key, '') AS user_key, MIN(event_date) AS first_date FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD') GROUP BY 1), activity AS (SELECT NULLIF(user_key, '') AS user_key, event_date AS event_date, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD') AND (event_date <= to_char(CURRENT_DATE, 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))))) SELECT a.event_date AS date, a.template AS template, COUNT(DISTINCT a.user_key) AS users FROM activity a JOIN first_seen f ON f.user_key = a.user_key WHERE a.event_date <> f.first_date AND a.template <> 'unknown' GROUP BY 1, 2 ORDER BY date, template",
      "config": {
        "xKey": "date",
        "yKey": "users",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "users"
        },
        "stacked": true,
        "description": "Daily signed-in visitors who are not on their first active day observed in the previous 365 days, stacked by inferred template/app used that day. Docs traffic and unknown template are excluded."
      }
    },
    {
      "id": "recurring-users-by-template-bar",
      "title": "Recurring Signed-In Users by Template (Bar)",
      "chartType": "bar",
      "source": "first-party",
      "width": 1,
      "sql": "WITH first_seen AS (SELECT NULLIF(user_key, '') AS user_key, MIN(event_date) AS first_date FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD') GROUP BY 1), activity AS (SELECT NULLIF(user_key, '') AS user_key, event_date AS event_date, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD') AND (event_date <= to_char(CURRENT_DATE, 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))))) SELECT to_char(date_trunc('week', a.event_date::date), 'YYYY-MM-DD') AS date, a.template AS template, COUNT(DISTINCT a.user_key) AS users FROM activity a JOIN first_seen f ON f.user_key = a.user_key WHERE a.event_date <> f.first_date AND a.template <> 'unknown' GROUP BY 1, 2 ORDER BY date, template",
      "config": {
        "xKey": "date",
        "yKey": "users",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "users"
        },
        "stacked": true,
        "description": "Weekly distinct signed-in visitors who are not on their first active day observed in the previous 365 days, stacked by inferred template/app used that week. Weeks start Monday; docs traffic and unknown template are excluded."
      }
    },
    {
      "id": "retention-over-time",
      "title": "7d Rolling Signed-In Return Rate",
      "chartType": "line",
      "source": "first-party",
      "width": 3,
      "sql": "WITH base AS (SELECT NULLIF(user_key, '') AS user_key, event_date AS event_date, user_id FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')), first_seen AS (SELECT user_key, MIN(event_date) AS cohort_date FROM base GROUP BY user_key), anchor_dates AS (SELECT DISTINCT cohort_date AS date FROM first_seen WHERE cohort_date <= to_char(CURRENT_DATE - INTERVAL '14 days', 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))), cohort_windows AS (SELECT a.date, f.user_key, f.cohort_date FROM anchor_dates a JOIN first_seen f ON f.cohort_date >= to_char(a.date::date - INTERVAL '6 days', 'YYYY-MM-DD') AND f.cohort_date <= a.date), cohort_sizes AS (SELECT date, COUNT(DISTINCT user_key) AS users FROM cohort_windows GROUP BY date), periods AS (SELECT '1-7d return' AS period UNION ALL SELECT '7-14d return' AS period), retained AS (SELECT cw.date, '1-7d return' AS period, COUNT(DISTINCT cw.user_key) AS retained FROM cohort_windows cw JOIN base b ON b.user_key = cw.user_key AND b.event_date > cw.cohort_date AND b.event_date <= to_char(cw.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD') GROUP BY cw.date UNION ALL SELECT cw.date, '7-14d return' AS period, COUNT(DISTINCT cw.user_key) AS retained FROM cohort_windows cw JOIN base b ON b.user_key = cw.user_key AND b.event_date >= to_char(cw.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD') AND b.event_date <= to_char(cw.cohort_date::date + INTERVAL '14 days', 'YYYY-MM-DD') GROUP BY cw.date) SELECT cs.date, p.period, COALESCE(r.retained, 0) AS retained_users, cs.users AS cohort_users, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs CROSS JOIN periods p LEFT JOIN retained r ON r.date = cs.date AND r.period = p.period WHERE cs.users >= 5 ORDER BY cs.date, p.period",
      "config": {
        "xKey": "date",
        "yKey": "rate",
        "yFormatter": "percent",
        "pivot": {
          "xKey": "date",
          "seriesKey": "period",
          "valueKey": "rate"
        },
        "colors": ["#10b981", "#8b5cf6"],
        "description": "Trailing 7-day cohorts whose first signed-in app session was observed in the previous 365 days, keyed by browser identity. Counts returns within 1-7d and 7-14d windows. Docs traffic is excluded; windows under 5 identities are hidden."
      }
    },
    {
      "id": "one-day-retention-by-template",
      "title": "1-7d Signed-In Return by Starting Template",
      "chartType": "bar",
      "source": "first-party",
      "width": 2,
      "sql": "WITH base AS (SELECT NULLIF(user_key, '') AS user_key, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template, event_date AS event_date, user_id FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') <> 'unknown' AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')), ranked_first_seen AS (SELECT user_key, template, event_date AS cohort_date, ROW_NUMBER() OVER (PARTITION BY user_key ORDER BY event_date, template) AS rn FROM base), first_seen AS (SELECT user_key, template, cohort_date FROM ranked_first_seen WHERE rn = 1), cohorts AS (SELECT user_key, template, cohort_date FROM first_seen WHERE cohort_date <= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))), cohort_sizes AS (SELECT template, COUNT(DISTINCT user_key) AS users FROM cohorts GROUP BY template), retained AS (SELECT c.template, COUNT(DISTINCT c.user_key) AS retained FROM cohorts c JOIN base b ON b.user_key = c.user_key AND b.event_date > c.cohort_date AND b.event_date <= to_char(c.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD') GROUP BY c.template) SELECT cs.template, COALESCE(r.retained, 0) AS retained_users, cs.users AS cohort_users, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs LEFT JOIN retained r ON r.template = cs.template WHERE cs.users >= 20 ORDER BY rate DESC, cs.users DESC, cs.template",
      "config": {
        "xKey": "template",
        "yKey": "rate",
        "yFormatter": "percent",
        "columns": [
          {
            "key": "template",
            "label": "Starting template"
          },
          {
            "key": "rate",
            "label": "Return rate",
            "format": "percent"
          },
          {
            "key": "retained_users",
            "label": "Returned",
            "format": "number"
          },
          {
            "key": "cohort_users",
            "label": "Cohort",
            "format": "number"
          }
        ],
        "description": "Selected-range signed-in cohorts by the browser identity's first non-docs app/template observed in the previous 365 days. Counts returns to any non-docs app within 1-7 days. Templates with fewer than 20 mature cohort identities are hidden."
      }
    },
    {
      "id": "seven-day-retention-by-template",
      "title": "7-14d Signed-In Return by Starting Template",
      "chartType": "bar",
      "source": "first-party",
      "width": 2,
      "sql": "WITH base AS (SELECT NULLIF(user_key, '') AS user_key, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template, event_date AS event_date, user_id FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') <> 'unknown' AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')), ranked_first_seen AS (SELECT user_key, template, event_date AS cohort_date, ROW_NUMBER() OVER (PARTITION BY user_key ORDER BY event_date, template) AS rn FROM base), first_seen AS (SELECT user_key, template, cohort_date FROM ranked_first_seen WHERE rn = 1), cohorts AS (SELECT user_key, template, cohort_date FROM first_seen WHERE cohort_date <= to_char(CURRENT_DATE - INTERVAL '14 days', 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))), cohort_sizes AS (SELECT template, COUNT(DISTINCT user_key) AS users FROM cohorts GROUP BY template), retained AS (SELECT c.template, COUNT(DISTINCT c.user_key) AS retained FROM cohorts c JOIN base b ON b.user_key = c.user_key AND b.event_date >= to_char(c.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD') AND b.event_date <= to_char(c.cohort_date::date + INTERVAL '14 days', 'YYYY-MM-DD') GROUP BY c.template) SELECT cs.template, COALESCE(r.retained, 0) AS retained_users, cs.users AS cohort_users, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs LEFT JOIN retained r ON r.template = cs.template WHERE cs.users >= 20 ORDER BY rate DESC, cs.users DESC, cs.template",
      "config": {
        "xKey": "template",
        "yKey": "rate",
        "yFormatter": "percent",
        "columns": [
          {
            "key": "template",
            "label": "Starting template"
          },
          {
            "key": "rate",
            "label": "Return rate",
            "format": "percent"
          },
          {
            "key": "retained_users",
            "label": "Returned",
            "format": "number"
          },
          {
            "key": "cohort_users",
            "label": "Cohort",
            "format": "number"
          }
        ],
        "description": "Selected-range signed-in cohorts by the browser identity's first non-docs app/template observed in the previous 365 days. Counts returns to any non-docs app within 7-14 days. Templates with fewer than 20 mature cohort identities are hidden."
      }
    },
    {
      "id": "dau-over-time",
      "title": "Signed-In Daily Active Visitors by Template",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT event_date AS date, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template, COUNT(DISTINCT user_key) AS visitors FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') <> 'unknown' AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' GROUP BY event_date, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') ORDER BY date, template",
      "config": {
        "xKey": "date",
        "yKey": "visitors",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "visitors"
        },
        "stacked": true,
        "description": "Distinct signed-in browser identities per day, stacked by inferred template/app. Docs traffic is excluded. This is signed-in activity, not true account-level DAU, until session telemetry includes account identity."
      }
    },
    {
      "id": "wau-over-time",
      "title": "Signed-In Weekly Active Visitors by Template",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "WITH base AS (SELECT user_key AS visitor_key, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template, event_date AS event_date, user_id FROM analytics_events WHERE event_name = 'session status' AND signed_in = 'true' AND NULLIF(user_key, '') IS NOT NULL AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') <> 'unknown' AND lower(COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')) <> 'docs' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '13 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '36 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '96 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '186 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '371 days', 'YYYY-MM-DD')))), days AS (SELECT DISTINCT event_date AS date FROM base WHERE ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))) SELECT d.date, b.template, COUNT(DISTINCT b.visitor_key) AS visitors FROM days d JOIN base b ON b.event_date >= to_char(d.date::date - INTERVAL '6 days', 'YYYY-MM-DD') AND b.event_date <= d.date GROUP BY d.date, b.template ORDER BY d.date, b.template",
      "config": {
        "xKey": "date",
        "yKey": "visitors",
        "yFormatter": "number",
        "pivot": {
          "xKey": "date",
          "seriesKey": "template",
          "valueKey": "visitors"
        },
        "stacked": true,
        "description": "Trailing 7-day distinct signed-in browser identities for each active date, stacked by inferred template/app. Docs traffic is excluded. This is signed-in activity, not true account-level WAU, until session telemetry includes account identity."
      }
    },
    {
      "id": "virality-referrals-section",
      "title": "Virality & Referrals",
      "chartType": "section",
      "width": 1,
      "columns": 3,
      "config": {
        "description": "Signups attributed to shared clips and plans, who is driving referrals, and the share view to click to signup funnel. referral_* and utm_* fields are read from the signup event's properties JSON; share_view and share_cta_click track shared-surface engagement."
      }
    },
    {
      "id": "referred-signups-30d",
      "title": "Referred Signups (30d)",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD') AND properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct'",
      "config": {
        "yKey": "count",
        "yFormatter": "number",
        "description": "Signups in the window with a non-direct referral_source (clip_share, plan_share, external)."
      }
    },
    {
      "id": "viral-signup-share-30d",
      "title": "Viral Signup Share (30d)",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT CASE WHEN COUNT(*) = 0 THEN 0 ELSE 1.0 * COUNT(*) FILTER (WHERE properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct') / COUNT(*) END AS rate FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')",
      "config": {
        "yKey": "rate",
        "yFormatter": "percent",
        "description": "Headline virality number: referred signups divided by all signups over the window."
      }
    },
    {
      "id": "clip-share-signups-30d",
      "title": "Clip-Share Signups (30d)",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD') AND properties::jsonb ->> 'referral_source' = 'clip_share'",
      "config": {
        "yKey": "count",
        "yFormatter": "number",
        "description": "Signups in the window attributed to a shared clip."
      }
    },
    {
      "id": "signups-by-referral-source",
      "title": "Signups by Referral Source (90d)",
      "chartType": "bar",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COALESCE(NULLIF(properties::jsonb ->> 'referral_source', ''), 'direct') AS referral_source, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD') GROUP BY COALESCE(NULLIF(properties::jsonb ->> 'referral_source', ''), 'direct') ORDER BY count DESC LIMIT 20",
      "config": {
        "xKey": "referral_source",
        "yKey": "count",
        "color": "var(--brand-purple)",
        "description": "Signups grouped by referral_source over the window. Null/empty sources are bucketed as direct."
      }
    },
    {
      "id": "referred-signups-over-time",
      "title": "Referred Signups Over Time (90d)",
      "chartType": "area",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT event_date AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD') AND properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct' GROUP BY event_date ORDER BY date",
      "config": {
        "xKey": "date",
        "yKey": "count",
        "color": "var(--brand-purple)",
        "description": "Daily referred (non-direct) signups over the window."
      }
    },
    {
      "id": "top-referrers",
      "title": "Top Referrers (90d)",
      "chartType": "table",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT properties::jsonb ->> 'referrer_user' AS referrer_user, COUNT(*) AS signups FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD') AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> '' GROUP BY properties::jsonb ->> 'referrer_user' ORDER BY signups DESC LIMIT 20",
      "config": {
        "description": "Users (by id) driving the most referred signups in the window.",
        "columns": [
          {
            "key": "referrer_user",
            "label": "Referrer (user id)"
          },
          {
            "key": "signups",
            "label": "Signups",
            "format": "number"
          }
        ]
      }
    },
    {
      "id": "share-funnel-30d",
      "title": "Share Funnel (30d)",
      "chartType": "bar",
      "source": "first-party",
      "width": 2,
      "sql": "SELECT 'Share views' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'share_view' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD') UNION ALL SELECT 'CTA clicks' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'share_cta_click' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD') UNION ALL SELECT 'Clip-share signups' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD') AND properties::jsonb ->> 'referral_source' = 'clip_share'",
      "config": {
        "xKey": "stage",
        "yKey": "count",
        "color": "var(--brand-teal)",
        "description": "View to click to signup funnel for shared surfaces over the window: share_view, share_cta_click, then clip_share signups."
      }
    },
    {
      "id": "viral-participation-rate-90d",
      "title": "Viral Participation Rate (90d)",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COALESCE(COUNT(*) FILTER (WHERE recent.auth_user_id IN (SELECT properties::jsonb ->> 'referrer_user' FROM analytics_events WHERE event_name = 'signup' AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> ''))::float / NULLIF(COUNT(*), 0), 0) AS rate FROM (SELECT DISTINCT properties::jsonb ->> 'auth_user_id' AS auth_user_id FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD') AND properties::jsonb ->> 'auth_user_id' IS NOT NULL AND properties::jsonb ->> 'auth_user_id' <> '') AS recent",
      "config": {
        "yKey": "rate",
        "yFormatter": "percent",
        "description": "Share of users who signed up in the window who have since referred at least one new signup (referrers counted across all time). New cohorts under-count: recent signups haven't had time to refer yet. Matches auth_user_id to referrer_user (both better-auth ids)."
      }
    },
    {
      "id": "viral-coefficient-90d",
      "title": "Viral Coefficient K (90d)",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COALESCE(COUNT(*) FILTER (WHERE properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> '')::float / NULLIF(COUNT(DISTINCT properties::jsonb ->> 'auth_user_id'), 0), 0) AS k FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')",
      "config": {
        "yKey": "k",
        "yFormatter": "number",
        "description": "Viral coefficient (K): referred signups divided by new users over the window. K >= 1 means each user brings on at least one more, i.e. self-sustaining growth."
      }
    },
    {
      "id": "activated-referrers-90d",
      "title": "Activated Referrers (90d)",
      "chartType": "metric",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT COUNT(DISTINCT properties::jsonb ->> 'referrer_user') AS count FROM analytics_events WHERE event_name = 'signup' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD') AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> ''",
      "config": {
        "yKey": "count",
        "yFormatter": "number",
        "description": "Distinct users who drove at least one referred signup in the window (distinct referrer_user on signups in the window)."
      }
    },
    {
      "id": "llm-feedback-by-model",
      "title": "LLM Feedback Sentiment by Model",
      "chartType": "bar",
      "source": "first-party",
      "width": 3,
      "sql": "WITH feedback AS (SELECT COALESCE(NULLIF(properties::jsonb ->> '$ai_model', ''), NULLIF(properties::jsonb ->> 'model', ''), 'unknown') AS model, lower(properties::jsonb ->> 'sentiment') AS sentiment FROM analytics_events WHERE event_name = '$ai_feedback' AND lower(COALESCE(properties::jsonb ->> 'sentiment', '')) IN ('positive', 'negative') AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')), top_models AS (SELECT model, COUNT(*) AS total_responses FROM feedback GROUP BY model ORDER BY total_responses DESC LIMIT 20) SELECT feedback.model, feedback.sentiment, COUNT(*) AS responses FROM feedback JOIN top_models ON top_models.model = feedback.model GROUP BY feedback.model, feedback.sentiment, top_models.total_responses ORDER BY top_models.total_responses DESC, feedback.model, CASE WHEN feedback.sentiment = 'positive' THEN 0 ELSE 1 END",
      "config": {
        "xKey": "model",
        "yKey": "responses",
        "yFormatter": "number",
        "pivot": {
          "xKey": "model",
          "seriesKey": "sentiment",
          "valueKey": "responses"
        },
        "stacked": true,
        "colors": ["#10b981", "#ef4444"],
        "description": "Explicit thumbs-up and thumbs-down responses grouped by the model that generated the rated response."
      }
    },
    {
      "id": "llm-inferred-sentiment-30d",
      "title": "Inferred Message Sentiment (30d)",
      "chartType": "bar",
      "source": "first-party",
      "width": 1,
      "sql": "SELECT lower(properties::jsonb ->> 'sentiment') AS sentiment, COUNT(*) AS messages FROM analytics_events WHERE event_name = '$ai_sentiment' AND lower(COALESCE(properties::jsonb ->> 'method', '')) = 'llm' AND lower(COALESCE(properties::jsonb ->> 'sentiment', '')) IN ('positive', 'neutral', 'negative') AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD') GROUP BY lower(properties::jsonb ->> 'sentiment') ORDER BY CASE lower(properties::jsonb ->> 'sentiment') WHEN 'positive' THEN 0 WHEN 'neutral' THEN 1 ELSE 2 END",
      "config": {
        "xKey": "sentiment",
        "yKey": "messages",
        "yFormatter": "number",
        "colors": ["#10b981", "#94a3b8", "#ef4444"],
        "description": "Optional LLM-inferred positive, neutral, and negative message classifications over the last 30 days. This is separate from explicit thumbs feedback."
      }
    }
  ]
}