# Claude Code Content & Marketing Toolkit

Skills, MCP servers, and tools for content creation, SEO, copywriting, social media, and growth marketing with Claude Code.

---

## Getting Started

Before you install anything, write your context file. Every skill in this list performs better when Claude knows your product, audience, and positioning.

1. Create `product-marketing-context.md` in your project root
2. Include: what you sell, who buys it, how you talk about it, what makes it different
3. Install the skills and MCP servers that match your workflow
4. Use [claude-goal-scaffold](https://github.com/wilwaldon/claude-goal-scaffold) to run multi-step marketing tasks autonomously with `/goal`

---

## Table of Contents

- [Autonomous Workflows](#autonomous-workflows)
- [Marketing Skills](#marketing-skills)
- [SEO & Discovery](#seo--discovery)
- [SEO Data (MCP Servers)](#seo-data-mcp-servers)
- [Content Creation & Repurposing](#content-creation--repurposing)
- [Writing Quality](#writing-quality)
- [Research & Trends](#research--trends)
- [Recommended Stacks](#recommended-stacks)
- [Quick Reference](#quick-reference)

---

## Autonomous Workflows

### Claude Goal Scaffold

Three-file template for building complete projects with Claude Code's `/goal` command. Set a completion condition, turn on auto mode, and Claude keeps working across turns until a separate evaluator confirms the goal is met. Includes project context template (CLAUDE.md), spec framework (SPEC.md), and workflow guide with goal templates for six project types.

| | |
|---|---|
| **Author** | wilwaldon |
| **Source** | [wilwaldon/claude-goal-scaffold](https://github.com/wilwaldon/claude-goal-scaffold) |

Use this when you're running any multi-step task from this toolkit: full SEO audits, content repurposing pipelines, email sequence builds, or site-wide CRO passes. Write your conditions, set the goal, walk away.

---

## Marketing Skills

### Marketing Skills (Corey Haines)

23 skills covering the full marketing stack. CRO, copywriting, SEO, email, social, paid ads, analytics, and growth. Each skill auto-activates when Claude detects a relevant task. All skills read from a shared `product-marketing-context` file.

| | |
|---|---|
| **Author** | coreyhaines31 |
| **Install** | `npx skills add coreyhaines31/marketingskills` |
| **Source** | [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) |

**Conversion Optimization** — `page-cro`, `signup-flow-cro`, `onboarding-cro`, `form-cro`, `popup-cro`, `paywall-upgrade-cro`

**Content & Copy** — `copywriting`, `copy-editing`, `email-sequence`, `social-content`

**SEO & Discovery** — `seo-audit`, `programmatic-seo`, `competitor-alternatives`, `content-strategy`, `schema-markup`

**Paid & Measurement** — `paid-ads`, `ad-creative`, `ab-testing`, `analytics-tracking`

**Growth & Retention** — `referral-program`, `free-tool`, `churn-prevention`

**Strategy** — `marketing-ideas`, `marketing-psychology`, `pricing-strategy`, `launch-strategy`, `product-marketing-context`, `cold-email`, `revops`, `sales-enablement`

---

## SEO & Discovery

### Claude SEO (AgriciDaniel)

12 sub-skills, 6 subagents, and a main SKILL.md that orchestrates them. Covers technical SEO, on-page, content, schema, sitemaps, programmatic SEO, competitor pages, hreflang, and GEO (AI search optimization). Updated to INP and September 2025 Quality Rater Guidelines.

| | |
|---|---|
| **Author** | AgriciDaniel |
| **Install** | Clone repo, copy to `~/.claude/skills/seo/` |
| **Source** | [AgriciDaniel/claude-seo](https://github.com/AgriciDaniel/claude-seo) |

Slash commands: `/seo audit`, `/seo page`, `/seo schema`, `/seo sitemap generate`, `/seo geo`. Integrates with MCP servers for live data. Works without them too.

The GEO module optimizes content for AI search engines (Perplexity, ChatGPT, Claude) with citation-friendly formatting, entity markup, and structured answers.

---

## SEO Data (MCP Servers)

Skills give Claude SEO knowledge. MCP servers give Claude live SEO data.

### Ahrefs MCP (Official)

Keyword data, backlink profiles, and site metrics directly in Claude Code.

| | |
|---|---|
| **Install** | `npx @ahrefs/mcp` |
| **Requires** | Ahrefs subscription |

### Semrush MCP (Official)

Keyword research, competitor analysis, backlink audits, ad copy retrieval. Read-only access to Trends API and Projects API v3.

| | |
|---|---|
| **Docs** | [developer.semrush.com/api/basics/semrush-mcp](https://developer.semrush.com/api/basics/semrush-mcp/) |
| **Requires** | Semrush subscription + API units |

### Google Search Console MCP

Your site's search data in Claude Code. Impressions, clicks, positions, queries.

| | |
|---|---|
| **Source** | [AminForou/mcp-gsc](https://github.com/AminForou/mcp-gsc) |

### DataForSEO MCP

Keyword volumes, SERP analysis, backlink profiles, competitor data. Pay-per-API-call pricing, no monthly subscription.

| | |
|---|---|
| **Install** | `npx dataforseo-mcp-server` |
| **Requires** | DataForSEO account |

---

## Content Creation & Repurposing

### ClaudeCode Writer (WomenDefiningAI)

Writing workspace with slash commands and platform-specific agents. Capture ideas in `/rawnotes`, extract themes with `/extract-themes`, research with `/research`, write with `/write`, then repurpose with agents for LinkedIn, newsletters, X threads, and podcast Q&A scripts.

| | |
|---|---|
| **Source** | [WomenDefiningAI/claudecode-writer](https://github.com/WomenDefiningAI/claudecode-writer) |

Seed it with 3-5 examples of your best writing. Claude learns your voice and applies it across every output.

---

## Writing Quality

### Humanizer

Removes signs of AI-generated writing. Based on Wikipedia's "Signs of AI writing" guide. Detects 24+ patterns: inflated symbolism, promotional language, vague attributions, em dash overuse, rule of three, AI vocabulary. Two-pass approach: diagnose, then rewrite.

| | |
|---|---|
| **Author** | blader |
| **Install** | `mkdir -p ~/.claude/skills/humanizer && cp SKILL.md ~/.claude/skills/humanizer/` |
| **Source** | [blader/humanizer](https://github.com/blader/humanizer) |

Strips patterns, doesn't add voice. Good for a first pass. For voice matching, seed it with your own writing samples.

---

## Research & Trends

### /last30days Skill

Researches any topic across Reddit and X from the last 30 days, then generates copy-paste-ready prompts based on what it finds. Pulls from actual threads and posts, not headlines.

| | |
|---|---|
| **Author** | mvanhorn |
| **Source** | [mvanhorn/last30days-skill](https://github.com/mvanhorn/last30days-skill) |
| **Requires** | OpenAI API key (Reddit data) + xAI API key (X search) |

Example: `/last30days what are the best cold email frameworks right now` scans both platforms, finds what's working with engagement counts as signal, and generates a prompt template.

---

## Recommended Stacks

### Solo founder / startup marketer

```bash
# Marketing skills
npx skills add coreyhaines31/marketingskills

# AI slop removal
# (copy SKILL.md from blader/humanizer to ~/.claude/skills/humanizer/)

# Trend research
# (install last30days per repo instructions)

# Autonomous workflows
# (clone wilwaldon/claude-goal-scaffold)
```

Fill in `product-marketing-context` first. Everything else reads from it.

### SEO-focused content operation

```bash
# SEO skills
git clone https://github.com/AgriciDaniel/claude-seo.git
cp -r claude-seo/* ~/.claude/skills/

# Live keyword data (pick one or combine)
npx @ahrefs/mcp           # Ahrefs
npx dataforseo-mcp-server  # DataForSEO (cheaper, pay-per-call)

# GSC for your own site data
# (see AminForou/mcp-gsc for setup)

# Selective marketing skills
npx skills add coreyhaines31/marketingskills --skill copywriting copy-editing content-strategy seo-audit
```

### Content repurposing machine

```bash
# Writing workspace
git clone https://github.com/WomenDefiningAI/claudecode-writer.git
cd claudecode-writer && claude

# Add your writing examples to the workspace
# Use /write -> LinkedIn agent -> Newsletter agent -> Social agent
```

---

## Quick Reference

| Tool | Type | What it does | Setup |
|------|------|-------------|-------|
| [Goal Scaffold](https://github.com/wilwaldon/claude-goal-scaffold) | Template | Autonomous multi-step project execution | Clone repo |
| [Marketing Skills](https://github.com/coreyhaines31/marketingskills) | Skills | 23 CRO/copy/SEO/email/growth skills | One command |
| [Claude SEO](https://github.com/AgriciDaniel/claude-seo) | Skill | 12 sub-skills, 6 subagents, GEO module | Clone repo |
| [Ahrefs MCP](https://github.com/ahrefs) | MCP | Keyword + backlink data | npx (needs sub) |
| [Semrush MCP](https://developer.semrush.com/api/basics/semrush-mcp/) | MCP | Keyword + competitor + ad data | Config (needs sub) |
| [GSC MCP](https://github.com/AminForou/mcp-gsc) | MCP | Your site's search data | Config + service acct |
| [DataForSEO MCP](https://github.com/nicksona/dataforseo-mcp-server) | MCP | Raw SEO data, pay-per-call | npx + credentials |
| [ClaudeCode Writer](https://github.com/WomenDefiningAI/claudecode-writer) | Workspace | Write once, publish everywhere | Clone repo |
| [Humanizer](https://github.com/blader/humanizer) | Skill | Strip AI writing patterns | Manual copy |
| [/last30days](https://github.com/mvanhorn/last30days-skill) | Skill | Reddit + X trend research | API keys needed |

---

## Contributing

Open a PR. To get included:

- Works with Claude Code
- Specifically useful for content, marketing, or SEO
- Maintained or from a trusted source

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## License

[MIT](LICENSE)

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*[wilwaldon.com](https://wilwaldon.com)*