UX Design
Great Design always comes after a great understanding of the user needs
UI 3D Design & Animation
An amazing UI can make any AR/VR product, as simple as Google or AirBnb
Research & Development
Prototyping UI interactions and game mechanics for XR projects
UX Consultation
Great Design always comes after a great understanding of the user needs
User Flow
Competitive analysis
Road map
Tech guide
Testing
Design - document
We start by analysing your product, its goals and the market. Then we research your users behavioural patters, to be able to create the right user flow, that would be simple, efficient and engaging.
The User flow displays the project and helps in solving the strategic
and architectural tasks of the project.

Example:
In a publication, we described using User Flow to simplify the design for doctors using Amplifier VR to examine MRI images.
https://vimeo.com/573409287
We will test competitors' projects and make a presentation analyzing their solutions.
Project analysis becomes an argument in the concept design document.

Example:
Choosing a style for the VResort project, we tested two dozen competitive projects in order to choose a solution that would differ favorably. As a result, they give positive marks and write in the press about the immersiveness
of design solutions.
https://vimeo.com/573066717
The roadmap defines the priorities of tasks and stages of project implementation time.
You can visually see how long each stage will take and what key points are
in the project.
Planning is needed when working with XR technologies to get the right budget and enough time to spend on RnD.

Example:
For Art VR art projects, it was necessary to develop game mechanics that the player created his works. During the creation of the mechanics for the three projects, we were helped by a roadmap for which all stages of RnD were visible.
https://vimeo.com/576755676/e4d3c0c117
The technical guide describes what technologies will be used in the implementation of the project. When making a new project or major changes to an existing one, you need to know if this is possible from a technical point
of view.

Technical guide, document based on concept document design

Example:
For the medical project Amplifier AI, we have drawn up a technical task describing the technologies required to display complex MRI images simultaneously with the graphics needed to display the UI in the Unreal Engine.
https://vimeo.com/573409287
We are testing UX in an XR project.
Game mechanics, interaction feedback, usability, and custom scenarios.
We will test your project, record a video, and make a report with suggestions for improvements.

Example:
For Art VR art projects, it was necessary to test the project many times to compose the problem tasks for each program, so that there were no errors in the project and each mechanic evoked the necessary emotions.
https://vimeo.com/576752003/51b7d8f53c
Concept design is a document of how the project will look and feel at its maximum potential. The design document presents what the main tasks should be solved in technology, mechanics, design, and scenario.
The concept design document is used at the initial stage
of the project or by startups when taking a new round.

A roadmap and terms of reference are built on the basis
of the design document.

Example:
For Art VR projects, we wrote a concept document on the basis of which three artistic experiences were made: Malevich, Shishkin, and Goncharova.
https://vimeo.com/576755676/e4d3c0c117
UI 3D Design & Animation
An amazing UI can make any AR/VR product, as simple as Google or AirBnb
3d UI design
VR / AR layouts
Animations
2D UI design
Style search
We start by analysing your product, its goals and the market. Then we research your users behavioural patters, to be able to create the right user flow, that would be simple, efficient and engaging.
We are doing 3D interface modelling. Our 3D design can be simply inserted into Unreal / Unity projects and it will work.

Example:
Project VResort, having received 3D UI, added it to the project and launched it on Oculus Quest.
https://vimeo.com/573066717
We make design layouts right away in Virtual Reality. In the early stages, our clients can already touch the interface immediately in reality.
Based on the results of VR layouts, the final 3D UI models are made.

Example:
in Project VResort, we showed VR layouts and approved the arrangement of elements. Then, based on the layouts, the final renders were made.
https://vimeo.com/573066717
We will animate 2D and 3D design and you can run assets in your Unreal
and Unity projects.

Example:
For the Amplifier VR project, we made animations that were added immediately to the Unreal project.
https://vimeo.com/573409287
We use 2D UI in order to outline the schemes of user interactions.
2D UI becomes a technical task for 3D modelling.
For some projects, 2D stylization of the interface is justified stylistically
or by development time constraints.

Example:
In the Flow meditation project in reality, we made a 2D UI so that the UX / UI would be worked out by the time the Flow project was invested in the project.
Having made the UI in 2D, we were able to take into account the recommendations of psychologists who participated in the creation of scripts that help people relieve stress.
https://vimeo.com/577823836/2c84cdeff2
We'll choose a styling that looks cool in VR and AR glasses.

Example:
In the VResort project, we moved away from flat UI as flat sites and thought about what kind of visualization would be pleasant to the touch. This is how we made the UI in VResort visually soft and blast-pleasing.
https://vimeo.com/573066717
Prototyping
Prototyping UI interactions and game mechanics for XR projects
Unity
Unreal
Interactions
Game mechanics
We start by analysing your product, its goals and the market. Then we research your users behavioural patters, to be able to create the right user flow, that would be simple, efficient and engaging.
We make VR mechanics and interactions in UI right in Unity.

Example:
The assets transferred to the VResort project are used in the final published version.
https://vimeo.com/573066717
We make VR mechanics and interactions in Ui right in Unreal.

Example:
In Amplifier VR, elements are inserted into Unreal and appointments are set up.
https://vimeo.com/573409287
We will think over and collect in XR the actions that the user can make
to the UI and environment objects. What kind of feedback there will be from user actions at the level of vibration, color and animation - we give all this
ready-made for integration into the project.

Example:
In Goncharov's project, we first tested the experiment and possible scenarios on primitives, which were then transferred to the final 3D objects.
https://vimeo.com/576752003/51b7d8f53c
We will design and assemble game mechanics for VR and AR. Our experience is built on three RnD laboratories for the study of VR mechanics. We know emotional game mechanics that will engage the player.

Example:
In the Shishkin project, we made game mechanics through which the player explores the world around him by painting it.
https://vimeo.com/576755676/e4d3c0c117