4.8 拓展阅读
原文:https://otexts.com/fppcn/judgmental-reading.html
书籍
- Ord, Fildes, and Kourentzes (2017)
- Goodwin and Wright (2009)
- Kahn (2006)
调整
- Sanders et al. (2005)
- Eroglu and Croxton (2010)
- Franses and Legerstee (2013)
- Goodwin (2000)
类比
- Green and Armstrong (2007)
情景
- Önkal, Sayim, and Gönül (2012)
顾客意图
- Morwitz, Steckel, and Gupta (2007)