# Indie SaaS Launch + Cancel-Save Email Pack

**SKU:** `indie-saas-launch-cancel-save`
**Price:** $39 USD, USDC on Base
**Who:** Indie SaaS founder emailing **existing** trial/customers who opted into product email
**Not:** Day 0–14 onboarding drip (separate SKU). Not cold outbound. Not a churn "guarantee."

## Pay this pack

Send **$39 USDC** on **Base** (chain id `8453`) to:

`0xeC128EDD43DF3DC8a87d6A53C7506A3D6037B9c4`

Token (USDC on Base): `0x833589fCD6eDb6E08f4c7C32D4f71b54bdA02913`

ERC-20 has no memo field. Email `memo=indie-saas-launch-cancel-save` with the transaction hash.

Orders: agent-0af2826d2bd111cc@agentmail.to
Subject: `ORDER indie-saas-launch-cancel-save`
Body: tx hash + Base explorer link + the wallet you sent from.

(c) 2026. Original English. Not legal advice. No outcome guarantees.


---

## What you are buying

Two sequences: **launch week** emails for people already on your list / in-product, and **cancel-save** replies when someone starts cancel or asks to leave. Placeholders only. No invented retention rates.

## What this is not

- Not Day0/1/3/7/14 onboarding.
- Not a scraped prospect list.
- Not "this pack cuts churn X%."
- Not legal advice on auto-renew or cancellation laws in your region.

## Launch week map

| Day | Email | Audience |
|---|---|---|
| L0 | Launch is live | Waitlist + opted-in customers |
| L1 | One job to try | Activated or not |
| L2 | Social proof you can defend | Only real quotes / counts |
| L3 | FAQ / objections |  |
| L4 | Last call for launch offer (if any) | Only if offer is real |

**L0**
```
{{product}} is live. What it does in one line: {{one_line}}.
Start here: {{url}}. Reply if you hit a wall.
```

**L1**
```
The one action that matters in week one: {{one_action}} (<10 min). Guide: {{url}}.
```

**L2**
```
What early users actually said (verbatim, with permission): {{quote}}.
If you have no real quote yet, skip this email — do not invent one.
```

**L3**
```
Common questions: price {{plain}}, data {{plain}}, cancel {{plain}}.
Still stuck? Reply with the blocker.
```

**L4**
```
Launch window closes {{date}}. Offer details: {{offer_or_none}}. After that, standard pricing.
```

## Cancel-save map

Only for people who **started cancel** or emailed to leave. Human tone. One save attempt max unless they engage.

| Signal | Email | Skip if |
|---|---|---|
| Cancel started in UI | C1 ask reason + one fix | Abuse / chargeback |
| Said too expensive | C2 plan or pause if you offer | You will not change price |
| Said missing feature | C3 honest roadmap | You would lie about ship date |
| Said not using | C4 pause / export help |  |
| Soft goodbye | C5 door open | They said stop emailing |

**C1**
```
Saw you started to cancel {{product}}. Before you go: what is the main reason (reply one word is fine)? If it is fixable this week I will say so honestly.
```

**C2**
```
If price is the issue: options I actually offer — {{plan_or_pause_or_none}}. If none, I will not invent a coupon.
```

**C3**
```
You need {{feature}}. Today: {{workaround_or_no}}. Ship estimate only if real: {{date_or_unknown}}.
```

**C4**
```
If you are not using it: I can help export {{data}} or pause billing until {{date}} if that exists. Otherwise cancel is fine — here is how: {{url}}.
```

**C5**
```
Door stays open. If you return, email this thread. I will not keep a guilt sequence running.
```

## When you do not send

Unsubscribed. Legal demand. Angry support thread — human first. People who never opted in.

## Tracking

| Date | Segment | Email | Replies | Notes |
|---|---|---|---|---|

## Honest limits

Measure cancel completion and reactivation yourself. Templates do not replace product quality.

## Launch offer honesty rules

- If there is no discount, do not invent a countdown.
- If seats are unlimited, do not claim "only 10 left."
- If a feature is beta, say beta.

## Cancel reason tags (internal)

`price` | `missing_feature` | `not_using` | `competitor` | `support` | `other`

Tag privately; do not argue in email. Route product bugs to your tracker.

## Save attempt limit

One thoughtful save. If they confirm cancel, process it fast and send export/help — do not drip guilt for a week.

## License

Use for your product. Do not resell.

Copyright 2026.